Why sustainable fashion matters

🌍 Why Sustainable Fashion Matters

Fashion is one of the most resource-intensive industries in the world.
At Ethoria, we believe in challenging the fast fashion model and offering a better alternative. There are so many issues regarding textile industry, quite a good overview here from UN, UN overview textiles 2025.

The best solutions on textile waste is to use your clothes as much as possible, repair them if needed, buy second hand when possible and recyle as much as possible. Our clothes are mainly one fabric so they are easier to recyle (a low percentage of other fabrics can sometimes be good for the recyle quality). We have of course considered the whole cycle of the clothes we offer, from production of raw material to the best way to recyle them at the end of life.

The Challenge with Fast Fashion

• Overproduction: Millions of garments are produced every year that are never sold or only used a few times
• Textile waste: Low-quality clothing ends up in landfills after very little wear
• Mixed materials with unknown treatments: Very hard to recycle
• Water & chemicals: Cotton farming and dyeing consume enormous amounts of water and toxic chemicals
• Carbon footprint: Global supply chains and fast turnover increase CO₂ emissions

Our Answer

• Quality over quantity: We select certified fabrics that last longer
• Organic cotton: >90% less water, >60% less energy and >95% less pesticides, in balance with nature
• Certified materials: GOTS, Oeko-Tex, and Fair Wear certifications ensure respect for people and planet
• Transparency: We openly share our supplier standards and sustainability commitments
• Print-on-demand: Nothing is produced unless it’s ordered – no wasteful stock

Join the Movement

By choosing Ethoria, you’re helping to reduce waste, support fair working conditions, and make fashion more sustainable.
Together, we can make a difference.